The Economist & the Hashemite Kingdom of Jordan

by | Jul 7, 2006 | Jordan, my nation, Media watch | 15 comments

The Economist's Jordan ad

I found it quite intriguing that the Economist — which I personally think is one of the best magazines out there — chose the Hashemite Kingdom of Jordan as the star of a new advertising campaign. The concept of the ad is that Economist readers are savvy enough to know that Jordan is in fact a country in the Middle East and not simply the name of an American basketball player. [Image enlarges on click.]

I’m not surprised that they chose Jordan, though. Just two days ago, I was at Barnes & Noble trying to find an outlet to connect my laptop. My search sparked a conversation with a man who decided to ask the usual question: "Where are you from?" When I said Jordan he replied, "That’s in Africa, no..?"

Anyway, as an avid reader of the Economist, I would say please keep advertising Jordan, for it is a wonderful place, and, after all, my home!

Hat tip: [AdBlogArabia]

15 Comments

← Older Comments
  1. Fares
    Fares on July 13, 2006 at 8:33 pm

    Abu Sinan,

    You could have responded in my blog. Israel is to blame big time for a lot of things and the US is to blame for what is did in Iraq and for supporting Israel. We know that, how can we become smart and work around it

    Hizballah, Iran and Syria are to blame for burning up Lebanon the last 2 days and inflating an already volatile region.

    What is 8 soldiers killed and 2 kidnapped for Israel, are you going to teach them a lesson then expect the reply. Syria and Iran are big cowards in responding from other peoples territories fully knowing what the response would be. They don’t care about anyone prospering as long as they can inflame the masses (may be like yourself) and then call it victory and that they are the heroes of Islam or the Arabs. You want to be a hero then act like one and don’t hold the whole region hostage to some lunatic plan.

    If Israel started in Lebanon then yes I would condemn them first but “Al Badi Azlam” (Hizballah provoked them big time) and don’t mention Gaza because Lebanon suffered 30 years, enough for them to become another Gaza.

  2. Abu Sinan
    Abu Sinan on July 13, 2006 at 10:12 am

    Fares,

    I reject the idea that you seem to want to blame everyone in the region but Israel. The corwards in the Arab governments havent responded at all the deaths of dozens of Palestinians in recent months.

    I dont think more violence will help, but at least they are responding to Israeli crimes. If the Arab governments did something politically maybe others wouldnt feel the need to do something militarily.

    Sure, there are many parties to blame here, I just wonder why you dont include Israel?

  3. Fares
    Fares on July 13, 2006 at 12:53 am

    My emotional take on the events in Lebanon

    sorry kind of long, read 3rd section if you want quick.
    only people with hearts and brains can read, no need for hyprocrites.
    Appreciate your feedback.

  5. Mike
    Mike on July 9, 2006 at 11:30 pm

    And, of course, down in Alabama you might find some who think of Jordan as one-time Auburn football coach Shug Jordan.

    Jordan isn’t a common name, but it’s spread around enough to confuse those who’ve never really studied a map. At least a few of the really carto-ignorant have a vague idea where the “River Jordan” is through an old hymn.

← Older Comments