I found it quite intriguing that the Economist — which I personally think is one of the best magazines out there — chose the Hashemite Kingdom of Jordan as the star of a new advertising campaign. The concept of the ad is that Economist readers are savvy enough to know that Jordan is in fact a country in the Middle East and not simply the name of an American basketball player. [Image enlarges on click.]
I’m not surprised that they chose Jordan, though. Just two days ago, I was at Barnes & Noble trying to find an outlet to connect my laptop. My search sparked a conversation with a man who decided to ask the usual question: "Where are you from?" When I said Jordan he replied, "That’s in Africa, no..?"
Anyway, as an avid reader of the Economist, I would say please keep advertising Jordan, for it is a wonderful place, and, after all, my home!
Hat tip: [AdBlogArabia]
hi Natasha – I think the reference in the ad isn’t to Michael Jordan – it’s more likely to be to Katie Price, a British ‘glamour’ model who is known as “Jordan”. See:
She is very famous in the UK… And yes, she is as sleazy as she looks…
Happy Birthday, Natasha!
Thanks Natasha for the ‘Hat Tip’ to AdBlogArabia. I hope you liked the site.
I’ll be posting more Amercian and European ads soon with ‘Arab themes or concepts’.
“Where are you from?” When I said Jordan he replied, “That’s in Africa, no..?”
“Heh – the night before I left for Jordan, someone whose house I was staying at told someone over the phone that Jordan was part of Israel.”
Wow! Are you guys serious??? That’s scarey to think that people truly thought these things.
Thanks Zaidoun! Can’t believe you remembered;-) Believe it or not your cousin is now 30!
Jordan is a really exciting place in the economics community. The reasons being that only recently has there been a serious emphasis on reforming the economy through liberalization and other well thought out policies such as reforming the social security sector (very important as it is not only about pensions but also helps with a process of capital deepening). According to certain estimates such the Economist Intelligence Unit, Jordan probably has one of the highest growth rates in the middle-east If not the highest after Dubai. It is also of interest because it is a great testing ground for certain economic principles owing to the fact that Jordan does not have petro-wealth.
I would even go so far as to say that the Economist os probably the best news magazine in print today.
As always Jordan is the best country ever:)
Happy Birthday Cousin:)
Soon we will see your sons and daugthers adding their comments on your blog:)
ive seen that on adsoftheworld.com the other day and thought it would be neat if someone posted it.
As a jordanian..I’m flattered they chose us!
Heh – the night before I left for Jordan, someone whose house I was staying at told someone over the phone that Jordan was part of Israel.